Tamar Aphek shares new single ‘Stories’
Following the book of the Indian novelist Savi Sharma -‘Everyone has a story’ I was fascinated with one of her quotes: ‘People need stories.. maybe you don’t tell them the full truth; maybe you tell them lies. But what is this world? A lie in itself’. My song is about the way we understand or create a reality in which we put together stories we are telling to ourselves and stories other people tell us. I believe that the dissonance between dreams and imagination which sometimes are included in the stories we put in our social media, and the daily difficulties in the ‘real life’ motivated the development of the technology of all kinds of virtual reality. In a virtual reality we can come to terms with our desire to live in an imaginary castle without the need to use masks, veils or simple camouflage.
Tamar Aphek is one of the prominent faces of contemporary rock in the Israeli rock scene, and has been crowned “Israel’s guitar goddess” (Timeout Tel-Aviv). She is the creator of the “Besides That” music festival, and contributed the musical soundtrack to the film “One Week And A Day,” which won the Gan Foundation Award at Cannes Film Festival.
From her previous bands ‘Carusella’ and ‘Shoshana’, to her current eponymous project, Tamar Aphek has risen to prominence in her home of Israel, toured across the United States, Europe and Canada performing in prestigious venues and festivals such as “Transmusicales“ in France, SXSW in the US and “FME Festival” in Canada.
Her last album “All bets are off” (2021) has received accolades from different magazines such as ‘The Guardian’, ‘Mojo’, ’Uncut Magazine”, “Louder than war” and has been viewed by some critics as the best album of 2021. (Allmusic, Henry Rollins, KCRW)
The album caught the attention of some prominent bands like The Black Angels and Viagra Boys, who invited Tamar to do the opening in their European tours in the UK and France.